Basketbol juldyzy Maıkl Djordan óziniń alǵashqy mıllıard dollaryn Nike kompanıasymen jasasqan kelisimsharttan túsken tabystan aldy.
Afroamerıkalyq sportshynyń qarjylyq ahýalynda sheshýshi rol atqarǵan kompanıa bastapqyda Air Jordans krosovkasyn shyǵardy.
Sol kezdegi sporttyń komersıalanýy, teletranslásıalar sanynyń artýy, sátti marketıńtik sheshimder men Djordannyń juldyzdy mártebesi oǵan arnap, Jordan Brand saýda belgisiniń ashylýyna ákeldi.
2013 jyly Jordan Brand sporttyq kıiminiń saýdasynan 2,7 mlrd AQSH dollaryn quraıtyn tabys tústi. Qazir onyń atymen shyǵarylatyn basketbol krosovkalary AQSH naryǵynyń 84 paıyzyn qamtamasyz etedi.
Al 2010 jyly Djordan 275 mln dollarǵa satyp alǵan Charlotte Bobcats basketbol klýbynyń 80 paıyzdyq úlesi qazir 725 mln AQSH dollaryna deıin qymbattaǵan.
