–Búgingi kúni ekologıa men tabıǵat máselesi kóp aıtylady. Árıne, saıabaqqa barý jáne ony tazalaý nemese qazir ekologıalyq taza kosmetıka men turmystyq hımıa quraldaryn paıdalaný óte yńǵaıly. Biraq, sol kosmetıkalyq ónimderdi óndirý prosesi qalaı ótetini týraly kóp adamdar bile bermeıdi. Atap aıtqanda, sulýlyq jolynda ne qor bolmaıdy? Bul jazyqsyz tirshilik ıesi – janýarǵa qatysty dep jazady Qamshy.kz aqparat agenttigi.
Kóptegen kompanıalar óz ónimderin tutynýshyǵa jetkizbes buryn aldymen janýarlarǵa paıdalanady. Solarǵa synaq júrgizedi. Janýardyń terisine tek qana kremdi qoldanyp, "qyzardy ma, joq pa?" dep teksere salmaıdy. Barlyǵy áldeqaıda kúrdeli jáne qatal.
Zerthanada janýarlardy arnaıy mashınalarǵa qysyp qoıady. Osydan keıin azaptaý bastalady. Ártúrli hımıalyq qospalardy adamnyń kózine qalaı áser etetinin tekserý úshin aldymen janýardyń kózine quıyp tekseredi. Munyń bári birneshe aptaǵa sozylýy múmkin. Bul synaqqa qoıandardyń tańdap alynýynyń sebebi, bul janýar jylaı almaıdy. Sondyqtan da quıylǵan zat onyń kózinde turmaıdy, joıylmaıdy, tipti aralaspaıdy. Kóbine qoıan mundaı kúshti aýrýǵa tótep bere almaıdy jáne mashınadan shyǵýǵa tyrysyp, moıny julynyp, ólip ketedi.
Synaq negizinen qoıan, mysyq, ıtter men maımyldarda, egeýquıryqtarda, sondaı-aq gvıneı shoshqalarynda júzege asyrylady. Bul synaq júrgizgen janýarlardyń terisin sylyp, alyp tastaıdy, teri jamylǵysy jyrtylǵansha azaptaıdy. Mysaly, Fairy-diń qolymyzǵa qalaı keri áser etetinin bilesiz. Al endi osy oraıda kinásiz janýardyń jaǵdaıyn kóz aldyńyzǵa elestetińiz.
Ózderińiz bilesizder, untaqtyq zattarda «dem alýǵa bolmaıdy» dep jazylǵan. Sol untaqqa zerthanadaǵy janýarlar tunshyǵyp ólýde. Óıtkeni adamnyń tutynýyna jetpeı turyp, aldymen janýarlarǵa osylaı synaıdy.
Parfúmerlik ındýstrıa da bul áreketten alshaq emes. Janýarlarda júrgiziletin parfúmerlik synaq LD 50 dep atalady, basqasha aıtqanda – ólim dozasy. Preparat janýarǵa túsedi, ol ádette janýardyń ishine, bulshyq etine nemese tamyryna engizilýi múmkin.
Kóptegen kompanıalar janýarlarǵa jasaǵan synaqtaryn qatań qupıada saqtaıdy. Jáne bul tańqalarlyq emes, óıtkeni búgin ekologıa men tabıǵat máselesi jaı ǵana tanymal emes, sonymen qatar sándi de boldy. Eger janýarlarǵa synalǵan ónimderdisaýda oryndarynan satyp alýdy toqtatatyn bolsaq, úlken kosmetıkalyq jáne hımıalyq magnıtter ózderiniń úlesin joǵaltady, al keıbir kásiporyndar bankrotqa ushyraıdy. Al jyl saıyn osy dúrbeleń mashınalarda synaqqa ushyraǵan alty mıllıonnan astam janýarlar óledi, bul tek resmı túrde anyqtalǵany ǵana.
Negizi keıbir ónimderde «Janýarlarǵa synalmaǵan» belgi bar.
Ókinishke qaraı, kóptegen kompanıalar ózderiniń óniminiń satý kólemin ulǵaıtý úshin osyndaı jalǵan aqparat beredi. Mysaly, Avon kosmetıkalyq brendi óziniń ónimderin aldyn ala janýarlarǵa teksermeıtindigin maqtanyshpen jarıalaıdy. Sonymen qatar, birinshiden, janýarlarǵa synaqtan bas tartqan alǵashqy kosmetıkalyq brend. İs júzinde, kompanıa óz ónimderinde buryn janýarlarǵa synalyp, tekserilgen jańa zattaryn paıdalanady.
Germanıada kosmetıka jáne teri kútimi ónimderin janýarlarǵa synaýǵa 1998 jyldyń kúzinde tyıym salynǵan.
Janýarlarǵa ónimderdi synaýmen aınalysatyn eń qatań kompanıa Procter jáne Gamble eken. Procter and Gamble zerthanalarynda jyl saıyn 50 000-nan astam janýarlar óledi.
Janýarlarǵa synaq júrgizetin kompanıalardyń tizimi belgili. Ol tizimdi PETA’s Caring Consumer Project jobasy jasaıdy. Osy tizimge enbeý úshin kompanıalar óz ónimderin tutynýshyǵa jetkizbes buryn aldymen janýarlarǵa tekserip, synaq júrgizbeıtinin dáleldeıdi.
Munda ÓZ ÓNİMDERİN JANÝARLARǴA TEKSERETİN KOMPANIALAR TİZİMİ berilgen:
Ace, Adidas, Always, Ajax, Arm & Hammer (brend), Aim, Ariel, Arrid, Aquafresh, Aussie, Aveeno, Avon, Axe, Banana Boat, Baldessarini, Bain de Soleil, BenGay, Biotherm, BIC Corporation, Blend-a-Med, Boyle-Midway, Brillo Braun, Babýshka Agafá, Baıgon, Belorýsskaıa kosmetıka, Calgon, Calvin Klein, Cacharel, Camay, Carefree, Cif, Clairol, Clean & Clear, Clearstick, Clear VitABE, Close-up, Coppertone, Colgate-Palmolive, Colgate-Palmolive, CornSilk, Coty , Cover Girl Comet, Cillit, Church & Dwight, Crestwood Industrial Park, Crest, Davidoff, Daily Defense, DEL Laboratories, Desitin, Discreet, Dior, Domestos, Dove, Dosia, Duracell, Dry Idea, Dr. Scholl's, Drano, Easy Off, Edge, Fairy, Faberg, Formula 409, Fresh Step, Fantastik, Garnier, Giorgio Armani, Giorgio, Gillette, Glad, Glade, Harpic, Head&Shoulders, Helena Rubinstein, Herbal Essences, Henkel, Helene Curtis Industries, Iams, Johnson & Johnson, Jacques Dessange, JOOP!, Kerastase, Krasnaıa lınıa, Lancome, Lanza, La Roche-Posay, La Cross, Lady's Choice, Lady Speed Stick, L'Oreal, Lever Bros, Lancaster, Lenor, Liquid Plumber, Listerine, Lubriderm, Lysol, Matrix, Essentials, Max Factor, Maybelline, Mary Kay, Mentadent, Mennen, Mop & Glo, Mıster Mýskýl, Mıf, Neutrogena, Noxzema, Natýrella, O.B., Ohm, Old Spice, OFF, Oral-B, Olay, Old English, Orange Glo International, Oust, Pantene, Pampers, Pepsodent, Pronto, Pearl Drops, Pfizer, Physique, Pine-Sol, Plax, Playtex Products, Pledge, Ponds, Procter, Gamble, Protex Purex, Ralph Lauren, Raid, Reckitt-Benckiser, Redken, Rexona, Renuzit, Rembrandt, Resolve, Reach, Rimmel, Right Guard, ROC, Rýsskoe pole, Salon, Selectives, Safeguard, Sally Hansen, Secret, Sensodyne, Sure, Shamtu, Schick, Scrubbing Bubbles,Schwarzkopf, Shout, Skintimate, Smith Kleine, Beecham, SoftSoap, Soft Sheen, Soft, Scrub, Soft & Dri, S.O.S., Spray 'N Wash, Speed Stick, Sunsilk, Tampax, Timotei, Tide, Tix, Tiret, Tilex, Thermasilk, Týaletnyı ýtónok, Unilever, Vanish, Vichy, Vidal Sassun, Visine, Veet, Wash&Go, Wella, Wilkinson Sward, Woolite, Ziploc, Elizabeth Arden
Estee Lauder kompanıasy jáne onyń ónimderi óz ónimderin janýarlarǵa tekseretin kompanıalardyń qara tizimine alyndy.
Brendy Estee Lauder: Darphin, Decleor, Aveda, Clinique, MAC, Origins, Bumble and Bumble, Prescriptives, Jo Malone, La Mer, Aramis, American Beauty, Flirt!, Tom Ford Beauty, Ojon.
ÓZ ÓNİMDERİN JANÝARLARǴA TEKSERMEITİN KOMPANIALAR:
Ahava, Aesop, Almay, Amway, Amrita, Anytime, Angelic Luxury, Apotheker Scheller, AquaSource (pıshevye dobavkı), Aquolina, Arran Aromatics, Artdeco, Astonish, Bare Escentuals, Belweder, BeYu, Benefit Cosmetics, Bi-Es, Bioderma, Bobby Brown, Boots ı brend «№7», Bourjois, Boutique D'Elite, Bubchen, California Tan, Carita, Carolina Herrera, Caudalie, Cecedille, Clarins, Cliven, Collistar, Cussons, Cutrin,Danya Cosmetics, Deborah, Decleor, Dental Cosmetics, Dermalogica, Donna Karan, Dr. Hauschka Skin Care, Essence, EVA (POLLENA EWA), Eveline, Finelle, Fleur de Sante, Florena, Framesi, Freeman, Fresh line, Frosch (Erdal Rex), Goldwell, Green Mama, Guerlain, Guinot, Herbina, Himalaya Herbals, i.d. bare Escentuals, Iren Bukur, Isa Dora, Ja-De, Jason Natural Cosmetics, Jessica McClintock, Joe Bloggs, Kiki, KRKA,, La Prairie, Lanza, Lek, Liz Claiborne, L'Occitane en provence, londa, Lumene, Lush, M.A.C., Madina Milano, Mann&Schroeder, Manhattan, Markwins, Mc. Bride, MD Formulations, Mediterranean, Montagne Jeunesse, Natural source,Natural-Code, Nature Shop, Nature's Gate, Nina Ricci, Ninelle, Nivea, Nouba, Nuxe, Oceanic Cosmetics, Octagon Investment Holdings, OPI, Oriflame, Orlane, Orly, Paco Rabbane, Paul Mitchell, payot, Professional touch, Pupa, Radox, Revlon, Rooibos, SCA, Sebastian, Seventeen, Smashbox, Statestrong, Stila Cosmetics, Sisley cosmetics, Still, Swiss Formula (St. Ives), Talika, The Body Shop, Tigi haircare (Bad Head), Tommy Hilfiger, T-Zone (Brodie&Stone), Victoria's Secret, vitaskin, Weleda, Werner&Mertz, Wet-n-wild, Yardley, Yves Rocher, Silca, Chantelle, Kolastyn, Faberlic (ýtverjdaet chto ne testırýet, hotá sotrýdnıchaet s Henkel), Jane Iredale, Jose Eisenberg Paris, Institut Arnaud, Superdrug Naturals,
ZAO Elfa kompanıasy jáne ónimderi: Zelenaıa apteka, Magıa trav, Sun Energy, Caramel, Salon, Dr. Sante, Fresh Juice, Dermaglin, Domashnıı doktor, Cool men, Pink Elephant, Farmasevtıcheskaıa Fabrıka NPO Elfa.
Endi sizderdiń qoldaryńyzda osy tizim bar. Demek bul qorqynyshty synaqtardyń jalǵasýy nemese toqtaýy sizdiń qolyńyzda. Sondyqtan jazyqsyz qurbandardyń obalymen kelgen sansyz zattardy satyp almasańyz, bul zańsyz áreketke kishkene bolsa da kedergi bolar edińiz. Onyń ornyna tekserýden ótken ekologıalyq taza ónimderdi qoldanyńyz jáne mundaı ónimder sapaly, olardyń óndirisi tabıǵatqa, sonyń ishinde tikeleı tutynýshyǵa esh zıanyn keltirmeıdi.
Pikir qaldyrý